COPPA explained: How this law protects children’s privacy

What is COPPA? The COPPA law, summarized
The Children’s Online Privacy Protection Act, or COPPA, is a U.S. law that aims to protect the privacy and personally identifying information of children under the age of 13 who use online services. The law places rules on the use of data from and about children under 13 that are stricter than those governing data about older people, and offers parents the ability to monitor and approve some of the information their children share.COPPA adds another distinct layer of privacy regulation that companies that traffic in personally identifying information need to deal with. Some sites attempt to avoid complying with COPPA by simply banning young users altogether; other sites may not consider themselves to be appealing to the under-13 set and therefore not subject to COPPA’s rules, but the FTC may take a different view based on a site’s content. While the law originated in the early days of the Internet, it’s even more important in the modern age of social media and programmatic ads. And an FTC COPPA settlement with Google in 2019 has resulted in major changes to how YouTube ads work, throwing the world of video creators into a major uproar.To read this article in full, please click hereCSO OnlineRead More