How to glean user insight while respecting personal privacy

While each person has a unique personality and identity, the digital world has no patience for individuality. The web tries with its every fiber to store, analyze, and classify everything into neat boxes—us included. To compensate for the idiosyncratic nature of personhood, the digital world meticulously observes and harvests our every action to reduce our complexities down to data points. Invasive websites often know everything from your location, age, income, all the way down to … More →
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