How Google Makes Billions Off You—And How To Opt Out | Incognito Mode | WIRED

How Google Makes Billions Off You—And How To Opt Out | Incognito Mode | WIRED

MediaVideo
Yanac

You can’t go online without interacting with Google in some way. And while we pretty much all know by now that the tech titan makes money from advertising, you might not know the scale of that revenue (about $264 Billion in 2024, 75% of their total for the year.) What makes Google’s targeted advertising so valuable? You guessed it: your data. So can anyone escape the reach of Google’s data collection behemoth? We take a deep dive into how Google generates astronomical revenue by following you—and how to opt out.

Read more: https://www.wired.com/story/googles-new-privacy-features-put-the-responsibility-on-users/

0:00 How Google Makes Billions Off You
0:47 Google’s Scope
1:53 Data Collection
2:58 Cookies
4:27 Fingerprinting
5:43 Does Google Sell Your Data?
7:34 Legal Issues
8:05 What Can You Do?

Director: Efrat Kashai
Director of Photography: Mar Alfonso
Editor: Louis Lalire
Host: Andrew Couts
Line Producer: Jamie Rasmussen
Associate Producer: Paul Gulyas
Production Manager: Peter Brunette
Production Coordinator: Rhyan Lark
Camera Operator: Jeremy Harris
Gaffer: Salif Soumahoro
Sound Mixer: Michael Guggino
Production Assistant: Shanti Cuizon-Burden
Post Production Supervisor: Christian Olguin
Supervising Editor: Eduardo Araujo
Assistant Editor: Andy Morell

Still haven’t subscribed to WIRED on YouTube? ►► http://wrd.cm/15fP7B7
Listen to the Get WIRED podcast ►► https://link.chtbl.com/wired-ytc-desc
Want more WIRED? Get the magazine ►► https://subscribe.wired.com/subscribe/splits/wired/WIR_YouTube?source=EDT_WIR_YouTube_0_Video_Description_ZZ

Follow WIRED:
Instagram ►►https://instagram.com/wired
Twitter ►►http://www.twitter.com/wired
Facebook ►►https://www.facebook.com/wired
Tik Tok ►►https://www.tiktok.com/@wired

Get more incredible stories on science and tech with our daily newsletter: https://wrd.cm/DailyYT

Also, check out the free WIRED channel on Roku, Apple TV, Amazon Fire TV, and Android TV.

ABOUT WIRED
WIRED is where tomorrow is realized. Through thought-provoking stories and videos, WIRED explores the future of business, innovation, and culture.WIREDRead More