Singles’ Day, a $150B holiday in China, will catch on in the US

On November 11 each year, a curious holiday takes over China. What began among Nanjing University students in the 1990s as a tongue-in-cheek counter to Valentine’s Day has exploded into the world’s largest shopping event: Singles’ Day. The date, 11/11, was chosen because the four ones resemble “bare sticks,” Chinese slang for singles. Today, the
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